Projects
Below are some projects I have completed during my academic journey, highlighting my experience in analysis, teamwork, and problem-solving. Many of these were team-based, where I took initiative in leading, coordinating efforts, and ensuring effective collaboration. These experiences strengthened my communication and leadership skills. Click on any project image to explore it further.
Intel Corporation Company Analysis
BUS 2000 Course at Baruch College
Worked in a team to analyze Intel’s business operations, market position, and competitive landscape. Conducted financial analysis using 10-K reports and built Excel models to evaluate revenue and stock trends. Assessed Intel’s strategy, ESG initiatives, and recent business events, and delivered recommendations on its future growth in AI and semiconductor markets.
Global Digital Marketing Strategy for Netflix
MKT 4593 Course at Baruch College
Worked in a team to develop a global digital marketing strategy for Netflix. Analyzed target audiences using segmentation, targeting, and positioning (STP), and mapped the customer journey to identify key digital touchpoints. Designed localized website concepts, created SEO and social media campaigns, and developed display advertising and hyperlocal marketing strategies. Delivered data-driven recommendations to improve user engagement and global brand reach.
AI-Powered Smart Closet Marketing Strategy (Concept Project)
MAR 100 Course at BMCC
Worked in a team on a group assignment to develop a marketing strategy for Clotech, an imaginary AI-powered smart closet concept that does not yet exist in the market. Conducted market research and SWOT analysis, defined a target audience, and built a marketing mix including pricing, promotion, and social media strategy. Delivered recommendations to drive brand awareness and future growth.
